One Postcard, One Tree

At Des Épigraphes, paper is the heart of our work. We cut it, fold it, hold it up to the light. We print images on it that carry a moment, a memory, a piece of someone’s path. And even if it’s a small object, we’ve never forgotten what it’s made of. And where it comes from.

That’s why, for every postcard we print, we plant a tree. Quietly, and without fanfare.

It’s not part of a campaign, and it doesn’t come with a certificate in the mail. It’s just a decision we made from the beginning: if we take something from the earth to make something beautiful, we owe it to the world to give something living back.

We do this in partnership with One Tree Planted, an organization we trust for its simplicity, transparency, and care. They plant trees where they’re needed most: places that have been affected by deforestation, wildfires, or soil degradation. Places that need time and roots more than noise. 

No monoculture forests. No fast metrics. Just real trees. A slow return.

The paper we use comes from a certified factory near Verona, made under strict environmental guidelines. It’s beautiful, yes, soft to the touch, with a certain grain that catches the ink in just the right way. But its elegance means nothing if it isn’t also responsible.

This isn’t about being perfect. It’s about being present. Paying attention to how things are made, and what they cost - not just in money, but in meaning. A postcard is light. But if it holds a story, it should also carry a kind of care.

So we plant a tree. One for each image, each epigraph, each memory passed from hand to hand. A promise rooted in something deeper than words.

And we hope they’ll outlive us - these trees, these cards, these gestures.
We hope they’ll grow tall in the places we never got to visit.
And that somewhere, under their leaves, someone else might pause to remember something worth keeping.